Today – a quite important issue. Are you aware what is happening behind the scenes n social media? Let’s play a “did-you-know” game and take quick a closer look at the world’s giant social media network representatives.
- The global data market is estimated at 159 mld dollars per year and its price is still increasing.
- In 2012 Google Inc. confessed that their cars did not only make pictures for the Google Street View, but also downloaded data from unprotected Wi-Fi networks such as: passwords, e-mails, photos, messages, etc. Google has explained that it was only an error, but later, under pressure of prosecutors, eventually confessed , that it was a theft.
- Regulations and Private policy documents are written in that way, which make them difficult to understand – it’s cruel – but it’s not coincidence. They are usually 50 pages long, written in typography of size 4.
- According to results of a research, conducted by Carnegie Mellon University in Pittsburgh, it seems that an average American encounters 1462 those regulations, each 2518 words long. If someone would like to read them all it would take 76 days, 8 hours per each day. The champion in this field is definitely PayPal’s regulations which counts 36 275 words. Comparing – for example – to Hamlet by W. Shakespeare – the second one counts 30 066 words. Impressive.
- Not many of us is wondering why social websites such as: Facebook, Google, Twitter,YouTube or LinkedIn are for free. The majority will answer it is due to the adverts. Yes, indeed, the benefits from adverts are only a tiny pick of the mountain. The real cash cow is a user itself. We do not read regulations and completely thoughtless while accepting cookies files. Unconsciously (or sometimes, consciously), we provide personal details we would not share otherwise on your social media accounts.
- Using LinkedIn we give its owner unassignable and life long access to every single information which we put on their website. The company has the right to sell them legally, whoever they want to.
- Our face can decorate a billboard, while we have no idea about that, let alone gaining money from it. Instagram announced, relying on new regulations – allowed itself the right to possess 16 mld pictures located at Instagram’s servers.. It means that every published picture belongs to this company, which can sell it whenever and whoever they want to.
- SNSs acronym relates to Social Network Sites.
- Living example -Prisma Labs – a russian producer of the application Prisma which transform pictures to impressive images claims in its regulations that is an owner of every image, created using this application. It reserved all rights to use them later, publish, or even earn money
- In 2012, more than 12 million people became victims of identity theft and fraud, with an estimated total of $21 billion losses for that year.
- Social media giant networks such as Facebook and Twitter recently suffered hack attacks. Facebook declared that no user data was suffered in the attack, while Twitter claimed that some 250,000 usernames, passwords, and email addresses were stolen.
- The Dark Web, according to LeakedSource, got ahold of 33 million Twitter account details and put them up for sale. Twitter thus locked the accounts for millions of users.
- A report at www.secureworks.com says that Dell SecureWorks Counter Threat Unit™ (CTU) researchers discovered 25 phony LinkedIn profiles.
- 95% of Facebook profiles have at least 1 application, many of which are not reviewed and can be used for malicious and criminal purposes
- One research decided to make a joke and prove that people do not read regulations documents. The Gamestation Company put such kind of paragraph in their own regulations document: “Placing an order using Gamestration website, the user give the company an unassignable right to demand now and then his immortal soul.”
– “Connecting users across social media sites: a behavioral-modeling approach” – Reza Zafarani, Huan Liu – USA – 2013
– “Negotiating Provacy Concerns and Social Capital Needs in Social Media Environment” – nicole B. Ellison, Jessica Vitak, Chares Steinfield, Rebeca GRay, Cliff Lmpe – USA- 2011
– “The digital universe in 2020: Big Data, Bigger Digital Shadow s, and Biggest Grow th in the Far East December” – John Gantz, David Reinsel – 2012
-“Understanding risks, benefits, and strategic alternatives of social media applications in the public sector” – Sergio Picazo-Vela, Isis Gutiérrez-Martínez, Luis Felipe Luna-Reye – Mexico – 2012
– “Investigating instructional strategies for using social media in formal and informal learning” – Baiyun Chen, Thomas Bryer – USA – 2012